It is estimated that the world population will produce 44 times more data in 2020, compared to 2009. Stories are hidden in all this data; stories that could help us anticipate and deal with opportunities and threats on time. Visualisation helps organisations to tell these stories.
The human brain has an immense ability to recognise patterns. However, in order to do so, the brain must receive comprehensible, visual information. In other words, we need smart visualisations in order to discover correlations and trends in large volumes of data. Not merely visualisations in the form of dashboards and monitors that reflect the current situation, but especially visualisations that allow one to derive what will happen in the (near) future and what your relative performance is at that point in time, compared to that of the outside world. This allows one, as it were, to discover the ‘movement’ in the data. A visualisation is not intended as an illustration, but must truly induce action.
Just like storytelling helps one to convince people, data visualisation helps one to discover useful correlations and trends in the immense volumes of structured and unstructured data at your disposal. By visualising data in the right way, one can gain an understanding of the relationships between cause and effect and trends that one would otherwise never have uncovered. Proper visualisation helps one to identify discrepancies and ups and downs and to trace the underlying causes and problems. Moreover, images help to make the reporting more interesting and comprehensible; not a summary of figures, but visual images that automatically tell the story behind the figures.
Although it might seem simple, data visualisation is an art. At Kadenza we understand this art better than anyone else. By using the right methods and software, in combination with years of practical experience, our consultants are always able to devise the right visualisation for the right problem. We work with the methods of Prof. Rolf Hichert for financial information, and we employ the theories of Stephen Few in the search for the best visualisation for your data. We therefore help our clients to make the right choices between the vast possibilities offered by visualisation software. After all, visualisation actually has more to do with the art of omitting anything that distracts. Effective visualisations are simple, to the point, and make effective use of colour and images.
Kadenza also helps organisations to standardise the use of visualisations. With unequivocal agreements regarding the method and form, because only then can visualisations be interpreted by all, fast and easily. We also help to train visualisation software users, and to assist them in making smart use of the software intelligence, templates and best practices, so that employees can instead spend the majority of their time interpreting information and converting insights into real action.