Report: Data science, the holy grail?

On 20 April, more than 50 guests attended our second get connected seminar for 2017. An afternoon filled with presentations and discussions on data scienceNart Wielaard, author of the best-seller ‘Wij Zijn Big Data’, took the audience through the possibilities and risks of big data analytics. He advocated to refrain from using personal gain as the starting point for data science, but to always go in search of shared value for your clients and stakeholders.

One thing that all the speakers agreed on, is that data science is definitely not the holy grail. They also agreed that making your business truly smarter, with data, is no simple task. Roel Wessels, head of data analytics at Belvilla, explained how his organisation chose a structured approach to give data analysis a truly central role. With an unequivocal vision, the right organisation and people, small iterative projects and great tooling. For illustrative purposes, he used two practical examples to show how Belvilla uses smart algorithms to optimise the customer experience.

Tools alone will not provide the solution when it comes to data science, but they are important. This is certainly true when more people must be able to collect, integrate and analyse data in order to make the right decisions, fast. Alteryx, supplier of software for data blending, demonstrates how far the development of self-service data analytics already is. To conclude, Jasper de Vries from Kadenza presented a few specific pointers for businesses that want to start using self-service analytics in a professional, controlled manner.